Email newsletter expert3/17/2023 ![]() ![]() Automated abandoned cart campaigns, for instance, can recover as much as 11% of lost sales. These email marketing automations can save your business a lot of money. Time-sensitive campaigns, like an email triggered by a cart inactive for half an hour.Personal event emails, like an email coupon triggered by a user’s birthday.Account notifications, like an email alert triggered by a change of mailing address.Transactional emails, like an emailed receipt triggered by a purchase.Welcome series, like a “Hey there!“ email triggered by a list subscription.These automated email marketing campaigns send when a customer performs a trigger action on your website. Wallace, Johnson and Kelapure talked us through the essentials. They can automate them, analyze them, edit them, and make sure they’re hitting the right inboxes at the right time. 7 must-have email marketing skillsĪn expert email marketing manager can do more than send emails. ![]() To put it simply, they turn web traffic into revenue. Their core goal: to get as many of your website visitors as possible to share their email address and buy your product. “They’re combining skills from so many disparate parts of marketing, of development, of product marketing, of design.” “Really good email marketers are unicorns.” “Really good email marketers are unicorns,” Wallace said. Ultimately, an email marketer is someone versed in all things email, plus the ins and outs of your brand.Īn email marketer can create campaigns that nurture subscribers through every step in the customer journey, including the retention phase - and, especially in the B2B space, they can create effective cold emails for a sales team.Įmail marketers can also clean lists, automate sends and edit the templates provided by email service providers (ESPs). Depending on who you talk to, they might call an email marketer a: The job of an email marketer can go by many names. What do expert email marketers actually do? Preeti Kelapure, director of lifecycle marketing at GoSite.Chris Johnson, a freelance email marketing specialist who increased his revenue 5x in 10 months with MarketerHire.Tracey Wallace, MarketerHire’s director of marketing.So, what skills distinguish an expert email marketer from someone who can do a little emailing? That’s what we’ll explore in this story, with help from three email marketing experts. “You would rather your inbox be full of emails from brands you’ve raised your hand to hear from.” “You would rather your inbox be full of emails from brands you’ve raised your hand to hear from.”Įmailing people who actually want to hear from you can generate major ROI, whether you’re The Hustle or an e-commerce company - but it has to be done well. People “just don’t want to see as many ads” these days, said Wallace. These days, at least 250,000 people pay to get emails sent to them through Substack alone.Īnd Substack’s not the only business benefiting from the email boom.Įmail plays a bigger role in some brands' digital marketing strategy than advertising on social media. Email use actually declined 20% between 20, McKinsey reported.īut the number of emails sent and received every day has been on the upswing since 2017. Tracey Wallace, director of marketing at MarketerHire, remembers when “people were saying that email was dead.” Next-gen software companies will have a media company embedded inside.- dharmesh October 7, 2020Īll this interest around email has taken some in the digital marketing world by surprise. Modern media companies have a software company embedded inside. ![]()
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